The company has launched a new offering on that allows consumers to purchase a selection of meal kits without a subscription. “For example, our oven-baked gnocchi features a mixture of juicy tomatoes, spinach, spicy Calabrian chile paste topped with mozzarella, and our hearty tacos feature a mixture of chorizo and black beans served in a soft tortilla.”īlue Apron has been busy as it continues to execute on its turnaround strategies through a partnership with retail giant Walmart. “Our Ready to Cook recipes were developed by testing a combination of grains, starches and sauces from our pantry to offer a variety of options and cuisines, including Italian, Mediterranean and Mexican, with a cooking vessel that delivered the most consistent results,” said John Adler, VP of culinary. Oven-Baked Cheesy Tomato Gnocchi with Calabrian Chile & Spinach.Oven-Baked Pesto Chicken & Orzo with Spinach, Tomatoes & Ricotta.Oven-Baked Sweet Chili Udon & Vegetables with Coconut Chips & Sesame Seeds.Oven-Baked Chorizo & Black Bean Tacos with Jalapeño & Monterey Jack.

The ready-to-cook options will rotate on a weekly basis beginning July 29 and will include: This offering joins the meal solution provider’s slate of quick prep options, which include prepared, single-serving meals and a series of recipes designed to be ready in 30 minutes or less. We believe these meals meet an important need for our key customer segments, including families, a category we see as one of the biggest opportunities for Blue Apron.” “After exploring and testing dozens of options, our culinary team created delicious meals, without compromising on quality of ingredients for convenience. “Our customers’ desire for easier meal options on days when time is limited has led us to introduce Ready to Cook recipes,” said Josh Friedman, Blue Apron’s chief product officer. The meals are available as part of a subscription and come with pre-chopped, pre-portioned ingredients and a recyclable aluminum tray for baking. Blue Apron is rolling out ready-to-cook meals in response to consumer demand for more quick and convenient meal options.

Blue apron prepared meals